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The Decisive Moment: How the Brain Makes Up Its Mind
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Author
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Jonah Lehrer.
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Publisher
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Canongate
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Format
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laminated cover
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Product Dimensions
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9.5
x
6.25
x
1
inches
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ISBN
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9781847673138
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Pages/Publication Date
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294/2009
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Daedalus Item Code
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21941
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This item is not available.
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Description
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Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as neuroscientists open the mind's black box, they are discovering this is not how the mind works; our best decisions are a finely tuned blend of both feeling and reason, and the proper mix depends on the situation. Here Jonah Lehrer arms us with the tools we need, using research from scientists like Daniel Kahneman and Colin Camerer as well as examining the world's most interesting "deciders," including airline pilots, sportsmen, hedge fund investors, poker players, and even serial killers. He shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the subprime mortgage crisis. "Cash or credit? Punt or go for first down? Deal or no deal? Life is filled with puzzling choices. Reporting from the frontiers of neuroscience, and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, what's happening in our heads as we do so, and how we might all become better 'deciders.' Luckily, this one's a no-brainer: Read this book."—Tom Vanderbilt
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